Latitude Margaritaville — When the Signage Is the Storytelling.

A multi-location hospitality signage and environmental graphics program for Latitude Margaritaville at Hilton Head and Daytona. HDU dimensional letters, neon marquees, aluminum architectural canopies, acoustic theater panels — every piece engineered to feel like part of the brand world, not an add-on.

ClientLatitude Margaritaville
LocationsHilton Head & Daytona
Sign TypesHDU · Neon · Canopies · Interior
ScopeDesign · Fab · Install
Latitude Margaritaville Hilton Head at twilight — full property exterior signage program by CG Signs
Latitude Margaritaville Hilton Head at twilight — the full property program in context. Photography: RHP.
The Brief

A brand world, not a sign package.

Latitude Margaritaville is built on storytelling. The Coconut Telegraph, the Hanger, the Theater — each amenity is a destination within the destination, with its own personality, color palette, and material vocabulary. The signage couldn't read as an afterthought tacked onto a clubhouse. It had to be part of the world the residents move through every day.

That meant designing and fabricating dozens of distinct sign types — exterior wordmarks, neon marquees, blade signs, painted HDU dimensional letters, fabric awnings, aluminum canopies, and interior acoustic-paneled theater walls with halo-lit graphics — and making them all feel like one place.

The Solution

One shop, one design vocabulary, two locations.

CG Signs designed, fabricated, and installed the complete signage program for Latitude Margaritaville at both Hilton Head and Daytona. The exterior work is HDU dimensional letters with painted finishes, fabric awnings tied into aluminum architectural canopies, and the centerpiece: a custom-fabricated marquee and blade sign with neon, mounted under a fabricated aluminum trellis with tension banner frames for changeable wall posters.

Interior, we built acoustic panels with printed fabric faces and LED halo lighting for the theater spaces — sound-absorbing wall systems that double as branded environmental graphics.

Exterior Identity

HDU letters. Fabric awnings. Aluminum canopies.

The exterior signage program ties together painted HDU dimensional letters, fabric awnings, and custom aluminum architectural canopies — each piece fabricated in our Orange Park shop and installed by our crew on site at Hilton Head and Daytona.

HDU dimensional letters with painted finish, fabric awnings, and aluminum architectural canopies at the Coconut Telegraph, Latitude Margaritaville Hilton Head — by CG Signs
The Coconut Telegraph — HDU letters, awnings, canopies.
HDU dimensional letters and aluminum architectural canopies at The Hanger, Latitude Margaritaville Hilton Head — by CG Signs
The Hanger — exterior signage and canopy.
Aerial view of Latitude Margaritaville Hilton Head — exterior signage, awnings, and architectural canopies by CG Signs
Drone overall — the whole amenity center in context.

"Each amenity is a destination within the destination. The signage couldn't read as an afterthought tacked onto a clubhouse — it had to be part of the world residents move through every day."

Interior Brand Environment

Inside the amenity centers.

Beyond the exteriors, CG Signs delivered the interior signage and environmental graphics that carry the Margaritaville brand world through reception, conference, workshop, pet spa, and theater spaces. Each room is a different chapter of the same story.

Reception area interior signage and environmental branding at Latitude Margaritaville Hilton Head — by CG Signs
Reception — the welcome moment.
Conference room interior signage and graphics at Latitude Margaritaville Hilton Head — by CG Signs
Conference — branded meeting and event space.
Workshop interior signage and environmental graphics at Latitude Margaritaville Hilton Head — by CG Signs
Workshop — the maker space.
Pet Spa interior signage and themed environmental graphics at Latitude Margaritaville Hilton Head — by CG Signs
Pet Spa — themed and on-brand.
Theater lobby interior signage and environmental graphics at Latitude Margaritaville Hilton Head — by CG Signs
Theater Lobby — the transition into the show.
The Theater

Custom marquee, blade sign, neon — plus an acoustic-paneled interior.

The theater is the most fabrication-heavy piece of the program. A custom-fabricated marquee and blade sign with neon mounted under an aluminum trellis. Inside, sound-absorbing acoustic panels with printed fabric faces and LED halo lighting double as environmental branding.

Custom-fabricated theater marquee and blade sign with neon, aluminum trellis, and tension banner frames at Latitude Margaritaville Hilton Head — by CG Signs
The Theater — marquee, blade sign, neon, aluminum trellis. Photo: RHP.
Fabricated acoustic panels with printed fabric faces and LED halo lighting for The Theater, Latitude Margaritaville — by CG Signs
Theater interior — acoustic panels with halo lighting. Photo: RHP.
Night view of the marquee and blade sign at Latitude Margaritaville Hilton Head — by CG Signs
Marquee at night.
Custom-fabricated marquee and blade sign with neon for Latitude Margaritaville Hilton Head — by CG Signs
Custom marquee with neon.
Multi-layer acrylic and HDU sign for Latitude Paradise Pool, Latitude Margaritaville — by CG Signs
Paradise Pool — multi-layer acrylic and HDU.
Project Scope

What we delivered.

Exterior Identity

HDU dimensional letters with painted finishes, fabric awnings tied into aluminum architectural canopies — engineered to the brand spec and Florida-rated for coastal conditions.

Marquee & Neon Blade Sign

Custom-fabricated theater marquee and blade sign with neon, aluminum trellis with tension banner frames for changeable wall posters. The centerpiece of the program.

Interior Amenity Program

Branded environmental graphics across reception, conference, workshop, pet spa, and theater spaces — plus sound-absorbing acoustic panels with printed fabric faces and LED halo lighting for the theater interior.

Sign Types in This Project

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