Latitude Margaritaville Watersound — A Themed Amenity Village.

A complete signage and architectural-elements program for the Latitude Margaritaville community at Watersound — from the Sales Center that welcomes prospective residents to the Last Mango Theater, Fins Up Fitness Center, Bark-aritaville Pet Spa, Nautical Wheeler, and Hemisphere Dancer storefronts that make the amenity village feel like its own little town.

ClientLatitude Margaritaville Watersound
LocationWatersound, FL
Sign TypesMarquee · Blade · PVC · Architectural
Scope6+ Amenity Buildings
Custom-fabricated Last Mango Theater marquee and blade sign with neon, aluminum trellis, and tension banner frames at Latitude Margaritaville Watersound, FL — by CG Signs
The Last Mango Theater at Watersound — custom marquee, blade sign with neon, aluminum trellis.
The Brief

An amenity village, not a clubhouse.

Latitude Margaritaville Watersound is the brand's Florida-panhandle community, joining Hilton Head and Daytona under the same signage vocabulary. The amenity center is the keystone — but unlike a traditional clubhouse, it's organized as a small themed village: a sales center, a theater, a fitness center, a pet spa, a bike-and-accessory shop, a wellness storefront, and the architectural connective tissue between them.

Each building needed its own identity inside one coherent brand world. None of it could feel template-driven.

The Solution

Custom signage and architectural elements for every building.

CG Signs designed and fabricated the full program: layered-PVC Sales Center identity, the Last Mango Theater marquee and blade sign with neon, themed storefront identities for Fins Up Fitness, Bark-aritaville Pet Spa, Nautical Wheeler, and Hemisphere Dancer, plus aluminum architectural canopy brackets and louvered aluminum equipment screens that tie the buildings together visually.

Same Orange Park shop. Same install crew. Six-plus distinct buildings, one coordinated finish standard.

From the Air

Custom aluminum brackets and canopies.

Drone views of the Fins Up Fitness Center showing the custom aluminum architectural brackets, outriggers, and canopy that CG Signs designed, fabricated, and installed — part of the broader architectural-elements program that ties the amenity village together.

Aerial view of custom aluminum brackets and canopy fabricated by CG Signs at the Fins Up Fitness Center, Latitude Margaritaville Watersound, FL
Fins Up Fitness Center — Custom Aluminum Brackets and Canopy.
Aerial view of custom aluminum outrigger brackets fabricated by CG Signs at the Fins Up Fitness Center, Latitude Margaritaville Watersound, FL
Fins Up — Custom aluminum outrigger brackets.
The Sales Center

First impression. Layered PVC identity.

The Sales Center is where most prospective Watersound residents first encounter the Latitude Margaritaville brand in person. The roof-gable identity sign is layered PVC — durable, weather-rated for the panhandle climate, and finished to read as architectural rather than applied.

Sales Center building at sunset with layered PVC Latitude Margaritaville identity sign on the roof gable — Watersound, FL — by CG Signs
The Sales Center at sunset.
Layered PVC Latitude Margaritaville roof identity sign on the Sales Center — Watersound, FL — by CG Signs
Roof identity — layered PVC construction.
Layered PVC Latitude Margaritaville sign for the Sales Center in Watersound, FL — by CG Signs
Latitude Margaritaville Sales Center — Watersound, FL.

"Six-plus distinct amenity buildings. Each with its own personality. One coordinated brand world."

The Amenity Storefronts

Four themed buildings. Four distinct identities.

Around the Theater and the Sales Center, the amenity village includes a fitness center, a pet spa, a bike-and-accessory shop, and a wellness-themed storefront — each with its own custom sign treatment, window graphics, awnings, and architectural detailing.

Fins Up Fitness Center entrance with rooftop dimensional sign — Latitude Margaritaville Watersound, FL — by CG Signs
Fins Up Fitness Center — rooftop dimensional sign.
Bark-aritaville Pet Spa custom storefront with dimensional sign and themed window graphics — Latitude Margaritaville Watersound, FL — by CG Signs
Bark-aritaville Pet Spa — custom storefront and window graphics.
Nautical Wheeler script signage and fabric awnings — Latitude Margaritaville Watersound, FL — by CG Signs
Nautical Wheeler — dimensional script lettering and awnings.
Hemisphere Dancer script signage on dark navy storefront — Latitude Margaritaville Watersound, FL — by CG Signs
Hemisphere Dancer — gold script on navy storefront.
The Last Mango Theater

Marquee. Blade sign. Neon. Aluminum trellis.

The amenity-center theater is the most signage-dense piece of the Watersound build. CG Signs fabricated the custom marquee, the vertical blade sign with neon, the aluminum trellis structure that frames the marquee, and the tension banner frames that let staff swap movie posters for upcoming events.

Custom-fabricated Last Mango Theater marquee and blade sign with neon at Latitude Margaritaville Watersound — by CG Signs
The marquee and blade sign — daytime view.
Custom-fabricated marquee and blade sign with neon, aluminum trellis, and tension banner sign frames for Latitude Margaritaville Watersound, FL — by CG Signs
The full theater build — trellis, marquee, and banner frames.
Fabrication & Architectural Detail

The signs are only half the story.

The amenity village reads as one place because the architectural elements between the buildings — the canopy brackets, the louvered equipment screens, the dimensional details — were fabricated by CG Signs to the same brand vocabulary as the signage itself.

Louvered aluminum equipment screen panel under fabrication in the CG Signs Orange Park shop — for Latitude Margaritaville Watersound
Louvered aluminum equipment screen — shop floor.
Crane installation of a louvered aluminum equipment screen at Latitude Margaritaville Watersound — by CG Signs
Same panel — installation day.
Aluminum architectural canopy brackets fabricated by CG Signs for Latitude Margaritaville Watersound, with lake view in background
Aluminum canopy bracket detail — lakefront amenity.
Aluminum architectural canopy brackets and white trim detail on yellow building exterior at Latitude Margaritaville Watersound — by CG Signs
Canopy brackets in context — yellow board-and-batten exterior.
Project Scope

What we delivered.

Sales Center & Theater

Layered-PVC Sales Center identity, custom-fabricated Last Mango Theater marquee and vertical blade sign with neon, aluminum trellis, and tension banner frames for changeable content.

Themed Amenity Storefronts

Custom dimensional signs and storefront identities for Fins Up Fitness Center, Bark-aritaville Pet Spa, Nautical Wheeler, and Hemisphere Dancer — each with its own materials and finish vocabulary.

Architectural Elements

Aluminum canopy brackets, dimensional rooftop signs, louvered aluminum equipment screens, and themed window film and graphics — fabricated in-house to tie the village together.

Brand Continuity

Watersound joins Hilton Head and Daytona under the same Latitude Margaritaville signage vocabulary — same materials, same finish standard, same shop.

Sign Types in This Project

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